On today’s episode, we have the Executive Director of the National Cutting Horse Association, Jay Winborn as a guest. Jay is so well-respected and admired not only for his leadership style but also for his innovation and forward-thinking. Today we’re diving into the importance of innovation, how to instill a culture of innovation, and the value of building confidence and buy-in amongst your teammates. 

Jay Winborn has an extensive background not only in the equine industry but in growing and developing brands across all businesses. Prior to being at NCHA, Jay was the Executive Director at NRHCA. During his time at the NRCHA he developed and implemented numerous programs that doubled membership, grew both participant and spectator involvement, developed event production and led the NRCHA to financial success. Prior to the NRCHA, Jay served as Marketing Director for Hatco, and directed the Stetson and Resisitol brands for the largest hat manufacturer in the world, and the energy drink company, Red Bull as a marketing manager and event producer.
 
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