Today we have the president of Western Livestock Journal, Logan Ipsen. I’m so excited to share Logan's career experiences and knowledge with you because his career trajectory is so relatable and encouraging. We cover the challenges and opportunities that come with staying relevant, preparing for the future, and evolving while also honoring the past. 
Logan Ipsen grew up in Montpelier, ID on a cow/calf operation where he was the fifth generation to be raised. He went on to Utah State University where he received an education in Animal Science and AgBusiness. After college, he was hired by the American Angus Association to cover CA, NV, AZ, and UT. In 2012, he transitioned to Western Livestock Journal . In 2022, National Livestock, Oklahoma City, OK, purchased WLJ and the transition into the role as president took shape. He is tasked with being a team leader, helping field staff on key accounts, and building the WLJ brand. The main goal is to find ways to bridge the gap between print vs digital.
 
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