In today’s episode, I am joined by Tucker Brown as he gives us insight on using your voice to strengthen ag and western industries. Tucker shares his strategies for sharing online, how to develop content, combating negativity, the power of focusing on your ideal audience, social responsibility, and so much more. Tucker Brown is a 6th Generation Rancher at the RA Brown Ranch in Throckmorton Texas. They develop and sell 800 registered Black Angus, Red Angus, and Simangus bulls yearly in two annual sales at the ranch. Tucker graduated from Lubbock Christian University and then continued on to TCU for the Ranch Management Program. He has now been back on the family ranch for 6 years. Outside of ranching, Tucker has taken a love for marketing through social media and has grown a large following. He uses his platforms to share about the life of the American cowboy, his faith in Jesus, and some comedy along the way. This past year he was named the NCBA Beef Advocate of the Year. Tucker, his wife Karley, and their two daughters Rayley (2.5) and Brooklyn (due in July) live their dream on the ranch raising good cattle, kids, and quarter horses.  Resources & Links: Masters of Beef Advocacy Beef Loving Texans  Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Tucker:  Follow on Instagram @tuckerbrownrab Follow on Facebook @tuckerbrownrab Follow on Tiktok @tuckerbrownrab Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!