34 min listen
43. Exploring the Most Under-Used Marketing Platform with Jane Kasper
43. Exploring the Most Under-Used Marketing Platform with Jane Kasper
ratings:
Length:
47 minutes
Released:
Mar 19, 2024
Format:
Podcast episode
Description
Today’s guest is my friend, Jane Kasper, and she’s going to share her wisdom and insight on all things email marketing. We’re diving into the effectiveness of email marketing (hello ROI!), tips for crafting quality emails, and even the basics of text marketing including all the regulations that go along with it. If you have a business of any kind, don’t sleep on email marketing any longer!
Jane Kasper is the Founder of Glow Group, the leading Klaviyo partner for boutiques using Shopify! As a shop owner herself, Jane has mastered how to design flows to encourage quick product turnover, high profit, and (most importantly) brand consistency. She grew her store from $187K to $5M in just one year, starting as an Etsy shop in 2013. Following 'retiring' from her corporate job, she dove into flows and how to make her business work more for itself while retaining a high ROI.
Jane grew up on a ranching operation in California. She and her husband, dairyman Peter Kasper have two children, and currently reside in California.
Resources & Links:
Superbosses book
How I Built This with Guy Raz podcast
Wisdom From The Top with Guy Raz podcast
Join The Directory Of The West
Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at hello@ofthewest.co
Join the Of The West Email List
List your jobs on Of The West
Connect with Jane:
Glow Group website
Rural Haze website
Schedule a call with Jane and her team
Connect with Jessie:
Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website
Be sure to subscribe/follow the show so you never miss an episode!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jane Kasper is the Founder of Glow Group, the leading Klaviyo partner for boutiques using Shopify! As a shop owner herself, Jane has mastered how to design flows to encourage quick product turnover, high profit, and (most importantly) brand consistency. She grew her store from $187K to $5M in just one year, starting as an Etsy shop in 2013. Following 'retiring' from her corporate job, she dove into flows and how to make her business work more for itself while retaining a high ROI.
Jane grew up on a ranching operation in California. She and her husband, dairyman Peter Kasper have two children, and currently reside in California.
Resources & Links:
Superbosses book
How I Built This with Guy Raz podcast
Wisdom From The Top with Guy Raz podcast
Join The Directory Of The West
Get our FREE resource for Writing a Strong Job Description
Get our FREE resource for Making the Most of Your Internship
Email us at hello@ofthewest.co
Join the Of The West Email List
List your jobs on Of The West
Connect with Jane:
Glow Group website
Rural Haze website
Schedule a call with Jane and her team
Connect with Jessie:
Follow on Instagram @ofthewest.co and @mrsjjarv
Follow on Facebook @jobsofthewest
Check out the Of The West website
Be sure to subscribe/follow the show so you never miss an episode!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Mar 19, 2024
Format:
Podcast episode
Titles in the series (51)
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