Emma McGann returns to share what every musician needs to know right now: how live streaming can keep fans connected and replace income lost to cancelled gigs. When her U.S. tour had to be postponed due to the COVID-19 pandemic, UK-based singer songwriter Emma McGann drew on 6 years of experience live streaming on YouNow and replaced every tour date with an online concert. Through sales of virtual tour passes and perks, she’s been able to recoup her losses. Emma tells Dmitri everything artists need to know to get started live streaming: What do fans want from the live streaming experience? How is performing on live stream different than playing in a venue or shooting a video? How does monetization work? Get Emma’s practical advice on how to set up your live streaming space, choose the essential equipment you need, and build your live stream community. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more and find links to all Emma's projects. Find us on Twitter, Facebook, and Instagram, and let us know what you think!