In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:The first step lawyers and law firms need to do before marketing themselves.  Positioning yourself as uniquely qualified to help your client.  Perspective client avatars and referral partners.  Pros and cons of specializing and finding your niche.   Key Takeaways:Look at what you are already doing well now and capitalize on that first.  Bring in personal differentiation points in your marketing strategy to stand out from the crowd.  Positioning is what you want to be known for, it does not necessarily cover all that you do.  AI can be a tool, but there still needs to be a human component both before and after using the technology.   "AI is a remarkable tool as a supportive assistive tool. I think about it just like we use Grammarly or a bunch of other stuff to help us write and publish and do research, and it is absolutely remarkable in those contexts. So short answer, yes, use it - just learn about it and learn how you can actually use it both effectively and ethically." —  Gyi Tsakalakis Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/  Overture: https://overture.law/Get Visible: https://www.getvisible.com/Lawmatics: http://lawmatics.com/bethatlawyer   Episode References:  ChatGPT for Legal Marketing Search: https://www.google.com/search?q=chatgpt+for+legal+marketing  ChatGPT for Legal Marketing Article: https://www.attorneysync.com/blog/chatgpt-for-legal-marketing/  Law Firm AI Article: https://thisisarray.com/law-firm-ai/ Connect with Erik Olson:  Website: https://arraylaw.com/  Show: https://arraylaw.com/managing-partners-podcast/  YouTube: https://www.youtube.com/channel/UCWsbJqhtLMS5wmWmXulpY2A  LinkedIn: https://www.linkedin.com/in/iamerikjolson/Twitter: https://twitter.com/thisisarray  Facebook: https://www.facebook.com/thisisarray  Instagram: https://www.instagram.com/array.digital/   Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/  LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/   Connect with Jared Correia:  Website: RedCaveLegal.com & Gideon.LegalLinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_LegalFacebook: facebook.com/GideonLegal Connect with Gyi Tsakalakis:  Website: GyiTsakalakis.com & AttorneySync.comEmail: Gyi@AttorneySync.comShow: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/LinkedIn: linkedin.com/in/gyitsakalakisTwitter: twitter.com/gyitsakalakisFacebook: facebook.com/gyitsakalakis   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.