Thought leaders are often torn between scale and depth.Scale allows you to reach a large audience, while depth allows you to have massive impact. So, where's the happy medium? Today’s guest is Jennifer Dulski, the CEO and founder at Rising Team which blends experience and science to help leaders ensure people on their teams feel valued, motivated, and connected.  In addition, she is the bestselling author of “Purposeful: Are You A Manager or A Movement Starter?” The book provides invaluable resources for leaders who want to step up and make a difference. Jennifer has had a number of roles in her career from entrepreneur for a non-profit start-up, high school teacher, and executive leadership roles at Facebook, Google, and Yahoo.  We learn how all of these roles have given her the experience to take her passion for creating a happy and successful high-performing team to scale using technology. Often thought leaders believe they have to stick to a single domain, but Jennifer shares how her varied career has allowed her to adjust, grow, and change her domain expertise over time as her own experience has developed through both success and mistakes in the field. Our conversation wraps up by discussing putting content into various modalities and how using LinkedIn, being an educator, and writing a book all play together.  Jennifer explains how the book and book talks helped to tighten up her content and give her credibility while bite-sized portions of that content go out on LinkedIn to have larger engagements with her audience. Jennifer shares useful information on taking ideas to scale and leveraging a book to create a deep impact on your audience. Three Key Takeaways: ·         You don't have to be a thought leader in only one domain.  You can grow your thought leadership in multiple domains as your experience grows. ·         Having successes and mistakes are both part of the thought leadership journey. ·         A book can help you solidify your ideas and present them in the clearest way, which you can then build additional product offerings.