Thought leadership is all about unconventional ideas. But unconventional ideas can be intimidating. How does a thought leadership practitioner stir curiosity, draw in an audience, and make potential clients want to engage? Does giving the client agency draw them in or push them away?  In seeking answers, I’ve turned to an unconventional guest, Vince Kadlubek. Vince is the founder and director of Meow Wolf, an art studio creating massive, world-class experiences that weave art, space, and narrative into one inspirational adventure. To start things off, Vince explains Meow Wolf's purpose and design, and talks about the three major Meow Wolf experience spaces. These huge art installations provide an environment to explore the unknown, something essential to an authentic, visceral experience. That's the kind of place, Vince says, where real transformation happens. Bringing these massive events to life takes many iterations of prototyping, and many artisans working towards a unified vision. Vince explains how Meow Wolf creates the theme, seeks artists, and builds both teamwork and autonomy, creating a collaborative effort built on trust.  This episode takes many concepts and ideas used in the arts, and shows how they can be applied to thought leadership advancements in any industry, to make dreams come true. Three Key Takeaways: *  Thought Leadership needs to marry art and adventure, leading their audience into the unknown - where transformation happens. *  True collaboration means each side provides 50% of the work toward a result; it's the merging of both that creates something richer and more meaningful. *  Prompt your audience to participate in your thought leadership instead of simply being a spectator.