If you are starting a content-based business you'll need to keep things lean and focused. Are you sure your hypothesis around your content, audience, and marketing are correct? Have you test them or have you starting making content without a lot of research because you have a passion to put the idea out there regardless of who might listen to it. Our guest Steve Blank is the father of modern entrepreneurship and credited with starting the lean startup movement. He is the author of The Four Steps to the Epiphany and The Startup Owner's Manual. We discuss the need to be specific about the problem you are solving and the results that will happen as a result of it. Steve explains why he gives his best ideas away and how that will attract more people to you.  We dive deep into creating content, the questions you need to ask yourself and whether you need to reinvent the wheel or if it is okay to stand on the shoulders of others. One major product people are pulled towards is writing a book, but you have to understand the reason for doing it.  Here is a short video of Peter talking about Reasons to Write a book that might be helpful.