The art of customer experience can be a difficult thing to master. Determining the content you audience wants, in what format, and even if you should co-create can lead to different end results and different experience journeys for the client. Our guest Claus Raasted is the co-founder and director of the College of Extraordinary Experiences, Senior adviser to McKinsey, author, coach, and host of The Business of Extraordinary Experiences podcast. Claus has a long history of experience design that started in his teens doing Live Action Role Playing. Claus shares with Peter how NOT being a perfectionist allows him to get things done and produce content at an alarming rate. We debate the time and place to bring your A-game and when it's okay to simply get the content out to the world. Plus we explore how to deal with the gap that might exist between your level of content creation and the level at which your audience can consume and comprehend it. Claus has no problem finding his productivity but often it can be a hurdle to get over. TLL has a perspective on how tension can Improve Productivity.