When you start thinking about your book, when you put pen to paper, you should already be thinking about target market and publishing pathways.   Naren Aryal, CEO of Mascot Books and Amplify Publishing and author of "How to Sell a Crapload of Books" sits down with Peter to share his expertise in the fastest growing publishing method: Hybrid!   They share what potential authors should be thinking about before they start writing, the advantages of hybrid publishing, and reasons to write a book, beyond sales.