Today I'm joined by Michael Lachance...author of "Land Your Dream Job" and the Author Success Manager at selfpublishing.com. In this interview, we talk about: -A book as a $15 mentor and why Michael decided to write a book-Why & how to identify your ideal avatar with your book-Why your book isn’t for everyone and how to narrow the scope of who you’re writing for-How to dial in Amazon ads for your bookWe also talk about Michael's advice coaching 1,000's of our authors through the process:-The #1 challenge Michael sees our authors face (from 2,800+ calls 1-1 with our authors)-The 2 groups of people & how they show up when starting to write their book-The commonalities of our most successful authors that you can emulate-The one question to keep asking throughout the process that will help you be more successful with your bookIf you're looking for real world book writing advice from in the trenches...you don't want to miss this episode. P.S. Want to see Michael speak at Author Advantage Live? Grab your ticket before prices go up here: AuthorAdvantageLive.comWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule