Elaine Lindsay of Trool Social joined Christoph Trappe on this episode to discuss how digital behaviors, platforms and the whole brand experience needs to be integrated.
Find her at https://www.troolsocial.com/
On Twitter: https://twitter.com/troolsocial
Articles mentioned on the show:
Knowledge panels: https://authenticstorytelling.net/how-i-got-a-google-knowledge-panel/ 
Keyword collaborations: https://authenticstorytelling.net/keyword-collaboration-to-take-your-keyword-research-to-the-next-level/
Local SEO: https://authenticstorytelling.net/local-seo-how-to-get-local-links-that-help-your-business-drive-more-leads/