Why are you waiting to build your community? In today's episode, we explain why the time is now to start creating, share the five tests to prove community exists, share how to have community members engage with one another, and so much more. Hosts Sahil Bloom & Greg Isenberg, are joined by Natalie Ellis, a self-taught entrepreneur who bootstrapped her way to a community-based company that generates over $6 million per year in recurring revenue. You won't want to miss this episode.

►► Want more community? Learn more here: http://trwih.com

A SPECIAL THANKS TO OUR SPONSOR
►► This episode is brought to you by Retool https://retool.com/
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LINKS FOR THIS EPISODE:
Natalie Ellis: https://twitter.com/natalieellis91
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

SHOW NOTES
00:00 Sneak Peek
00:57 Loving Cold Exposure
05:36 Why Start-Ups are like Ice baths
07:30 Natalie’s First “Little” Business
13:57 Creating Products from Community
17:47 Community VS Audience
23:05 Generating Engagement & Creating Culture
28:40 The Messy Middle
37:50 Content to Grow, Build, or Sell
41:00 Optimizing Funnels and Adding Value
46:46 Building and Safeguarding the BossBabe Brand
54:05 The Laws for Community Building
58:50 Finding Natalie Ellis
1:00:42 Thanks for Listening