Websites are daunting projects but even the casual listener is astounded to learn that a website took three years to complete. Of course there's a story, so here we go with the tale. Read on the website:  New Psychotactics Website Story ==== Back when I was in university, my friend, Shelly Brown sent me a recording of a rap band called Run DMC I listened to the music patiently, then decided rap had no future. As you can see, I'm a lot worse than most people at predicting the future. Even back in 2008, I had friends in the industry, who were talking about mobile as being the next big thing. But there we were in the middle of 2015 with no intention of creating a mobile-friendly site. I figured mobile had no future, so why bother with a new website when the existing website was doing just fine? However, what prompted me into action was a little chat with a client This client was into some sort of search engine optimisation, and he suggested it would be a good idea to create a new site as well. While we'd designed all the earlier sites, I was clearly out of depth when it came to mobile, which is why I left the entire task of design to the client. The design he produced was so horrific, so hard to describe, that there was no choice but to abandon the project. But now we'd been bitten by the redesign bug. And so, on July 27, 2015, the first website sketch was done. It would be another three years and ten days before the website went live. Planning is priceless but plans are useless I don't think we'd ever decided a fixed date for the release of the website, but shortly after a burst of initial designs, we ran into a whole bunch of barriers. The first was the Headlines Course, that started up in August. In 2015, I decided to add headline trainers to the course as well, which complicated my life a bit. When the course was done, we got an unexpected invitation to go to Nashville. There was no point in making such a long trip just to attend a seminar Which is why we decided to have a workshop of our own on the topic of storytelling. This meant notes needed to be written, slides had to be created, zillions of cartoons needed to be drawn for those slides. And yes, the website went into the first session of deep freeze as we conducted our workshops in Nashville and then Amsterdam. Which brought us right into 2016 and the promise of a renewed resolution to get the website going. However, remember how I wasn't clued into mobile? It had been over six months, but I was still working out how mobile designs worked differently from earlier websites. Which meant that the very pretty looking Photoshop designs looked gorgeous in the program, yet terrible on the site itself. Plus we were so much in love with our sidebars that we wanted them on the new website as well until we saw how messy it all looked on mobile. While I was spending inordinate amounts of time on websites like Squarespace, March came along, which brought about the biggest challenge of 2016. As you're probably aware, we tend to treat our courses like software Every now and then we'll do a major update even if a course is selling extremely well. I'd grown tired of the Article Writing Course and Version 1.0 had to somehow move to Version 2. In theory, this rewrite shouldn't have been a problem. I'm pretty adept at writing, as well as at creating course material. But there's also a factor of laziness. If I can procrastinate, I will, and the only way to get going is to announce that we're rolling out Version 2.0. The challenge was to write the course material while the course was in progress We tend to send course material at least a month in advance, and clients got Version 1 of the audio and notes. While they were working their way through the new course, I moved everything around. And by everything, I really mean everything. Assignments that were in Week 8, were moved to Week 3. Whole sections of the course were chipped away, while others were completely discarded. It may not sound li