As the physician landscape continues to change, how we practice medicine looks different to how it was done before. The more we normalize this change, the better off we’ll be and the more effectively we can advocate for ourselves.    There’s so much room for us to do our jobs better and to make them more sustainable. In order to achieve that though, we have to get comfortable with experimentation and doing things differently.    How do we use normalization to our favor? In this episode, I share how to use change to your advantage in a negotiation.      Three Things You’ll Learn In This Episode    - The power of normalization in negotiation  How do we make it normal, and even expect that advocating for ourselves is part of who we are?  - “We’ve never done this before” is an opportunity Why is it so important to push against the barrier of the standard way of doing things?   - Rethinking how we practice medicine Can normalization keep more physicians in this field with a lot less burnout?