Australian practitioner Elicia Crook tells us what it takes to rebook with success—and integrity and heart-centered-ness. She learned from working in a chiropractic office (where she met a retention ninja) and a spa (where she learned about retail sales) and then created a mashup in her business Massage Champions. Her business was the highest-price/session within 35 miles of her office and she had an 85% return rate. Her book Fully Booked Without Burnout informs our discussion.   Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. Elicia is a diploma qualified remedial massage therapist, and uses modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Elicia discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit www.massagechampions.com.   This episode sponsored by:   Color Up   Anatomy Trains   About Color Up: Color Up makes 100% natural, cruelty free, and small batch hemp-derived CBD products intended to balance the mind, body, and spirit. “Color Up” describes our mission, our intention, and our values. It’s a symbol of health and wellness, a way to find balance and harmony, and a way to stay connected to Mother Earth and all her colorful offerings. All Color Up products aim to evoke the body’s natural ability to heal and balance. Our process begins with the proper care and study of the cannabis plant, and extends to our therapists, chemists, and cultivators who work alongside one another to create these intentional, healing products. Color Up formulations are crafted with deliberate, complementary ingredients, working with the body’s chemistry to bring relief, correction, and homeostasis!  Website: www.colorupco.com Email: info@colorupco.com Phone: 720-420-1734 Facebook: www.facebook.com/ColorUpTribe Instagram: www.instagram.com/colorupcbd   About Anatomy Trains: Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.   Website: anatomytrains.com   Email: info@anatomytrains.com   Facebook: facebook.com/AnatomyTrains   Instagram: Instagram.com/anatomytrainsofficial   YouTube