What are the similarities in running a successful massage practice and a successful skin care practice? More than you might think. In this episode, esthetician and business owner Ella Cressman talks about how delegating parts of her business gave her time to focus on her clients, why rebooking practices are vital to your business’s success, and how to get comfortable in suggestive retail.   Ella Cressman is a licensed esthetician, certified organic formulator, business owner, and absolute ingredient junkie! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view. She has spent many hours researching ingredients, understanding how and where they are sourced, as well as phytochemistry, histological access, and complementary compounds for intentional skin benefits. In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several skin care lines, including several successful CBD brands.   Sponsors:     Anatomy Trains: www.anatomytrains.com    CBD Clinic: www.cbdclinic.co      Elements Massage: www.elementsmassage.com     Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.                      Website: anatomytrains.com                        Email: info@anatomytrains.com                         Facebook: facebook.com/AnatomyTrains                        Instagram: www.instagram.com/anatomytrainsofficial   YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA                            CBD Clinic products are the first nonprescription, over-the-counter topical medications that combine authorized active pharmaceutical ingredients and CBD enriching emollients such as hemp extract. Visit cbdclinic.co to get a sample and start feeling the difference for yourself today. Join our private Facebook group and connect with other massage therapists and HCPs using CBD Clinic products already.                     Website: www.cbdclinic.co                    Email: info@cbdclinic.co                   Phone: 303-223-0863                    Facebook: www.facebook.com/groups/CBDCLINIC                    Instagram: www.instagram.com/officialcbdclinic   YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA                     Founded by a massage therapist for massage therapists, the Elements Massage® brand is a network of independently owned and operated studios dedicated to changing lives--including yours!  The Elements Massage brand believes massage therapists deserve a supportive team, business and marketing resources, and the chance to learn as much as they want, so many Elements Massage studios offer and reimburse continuing education on an ongoing basis. It's no surprise Elements Massage therapist and client satisfaction leads the industry. That's because from day one, the brand has kept an unmatched commitment to deliver the best therapeutic massage experiences possible for both clients and massage therapists. Elements Massage studios expects the best. So should you. If this sounds like a fit, reach out. Studios ar