In this episode, Cherie Sohnen-Moe discusses what inspired her to write her first book, Business Mastery; how massage therapists should be using treatment plans as a marketing tool; incorporating retail sales into your practice; and her hopes for the future of massage and bodywork. Cherie Sohnen-Moe is an author, business coach, and international workshop leader. She has been involved in the wellness field since 1978. Cherie was a faculty member at a massage school, natural health college, and acupuncture college, and has served on advisory boards for several schools. She has written hundreds of articles, authored the books Business Mastery (now in its 5th edition) and Present Yourself Powerfully, and co-authored The Ethics of Touch and Retail Mastery. Cherie holds a degree in psychology from UCLA and is active in many professional and community organizations. She is a firm believer in education and serves on the exam development committee of the Federation of State Massage Therapy Boards (FSMTB). She is a founding member of the Alliance for Massage Therapy Education, served on their board for nine years, and was president for two years.   Sponsors:     Anatomy Trains: www.anatomytrains.com       CBD Clinic: www.cbdclinic.co      Elements Massage: www.elementsmassage.com   Advanced-Trainings: Advanced-Trainings.com   Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.                      Website: anatomytrains.com                        Email: info@anatomytrains.com                         Facebook: facebook.com/AnatomyTrains                        Instagram: www.instagram.com/anatomytrainsofficial   YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA                          CBD Clinic products are the first nonprescription, over-the-counter topical medications that combine authorized active pharmaceutical ingredients and CBD enriching emollients such as hemp extract. Visit cbdclinic.co to get a sample and start feeling the difference for yourself today. Join our private Facebook group and connect with other massage therapists and HCPs using CBD Clinic products already.                     Website: www.cbdclinic.co                    Email: info@cbdclinic.co                    Phone: 303-223-0863                    Facebook: www.facebook.com/groups/CBDCLINIC                    Instagram: www.instagram.com/officialcbdclinic   YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA                     Founded by a massage therapist for massage therapists, the Elements Massage® brand is a network of independently owned and operated studios dedicated to changing lives—including yours! The Elements Massage brand believes massage therapists deserve a supportive team, business and marketing resources, and the chance to learn as much as they want, so many Elements Massage studios offer and reimburse continuing education on an ongoing basis. It’s no surprise Elements Massage therapist and client satisfaction leads the industry. That’s because from day one, the brand has kept an unmatched commitment to deliver the best therapeutic massage experiences possible for both clients and massage therapists. El