9 min listen
#322: Life beyond third party cookies with Jascha Kaykas-Wolff, President at Lytics
#322: Life beyond third party cookies with Jascha Kaykas-Wolff, President at Lytics
ratings:
Length:
38 minutes
Released:
Jan 30, 2023
Format:
Podcast episode
Description
Leading customer data platform company Lytics recently released a white paper called “Life After the Third-Party Cookie” which discusses what a world post-third party cookies looks like for both marketers and their customers. Today we’re going to talk about life beyond the era of the third-party cookie and what it means for both marketers and the customer experience and to help me discuss this topic, I’d like to welcome Jascha Kaykas-Wolff, President at Lytics. RESOURCES Lytics website: https://www.lytics.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!
Released:
Jan 30, 2023
Format:
Podcast episode
Titles in the series (100)
#9 Branding and Substance: For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly articulated in the way an organization conducts business and communicates with its audiences, and 2) a... by The Agile Brand™ with Greg Kihlström