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#247: Advertisers and Data Privacy with Cameron Horton, Attribution

#247: Advertisers and Data Privacy with Cameron Horton, Attribution

FromThe Agile Brand™ with Greg Kihlstrom


#247: Advertisers and Data Privacy with Cameron Horton, Attribution

FromThe Agile Brand™ with Greg Kihlstrom

ratings:
Length:
23 minutes
Released:
May 27, 2022
Format:
Podcast episode

Description

Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their behavior are being modified, which is going to affect your marketing, advertising, and attribution. We’re going to discuss what marketers can do to stay ahead of this.
Released:
May 27, 2022
Format:
Podcast episode

Titles in the series (100)

One of the leading marketing technology, customer experience, and digital transformation podcasts features executives and thought leaders from top brands and platforms who talk about the trends driving the industry forward, like first-party data strategies, artificial intelligence, journey orchestration, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.