4 min listen
#56 The Agile Consumer
ratings:
Length:
5 minutes
Released:
Jan 30, 2020
Format:
Podcast episode
Description
In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As consumers have more choice, options, and agency to make purchasing decisions, their power increases in the dynamic. This also means that brands need to find new ways to reach and provide meaningful solutions to their challenges.
Released:
Jan 30, 2020
Format:
Podcast episode
Titles in the series (100)
#7 Branding and Expectation-Setting for Customers: A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting... by The Agile Brand™ with Greg Kihlstrom