Eileen Potter knows a thing or two about insurance as she has worked in all sides of through out her career. Now leading the marketing solutions for insurance at ABBYY, Eileen is helping drive process improvement for an industry that relies on processes. ABBYY is more than a data company and Eileen explains how digital transformation means more than connecting with customers in a modern way as the back office has to support the experience and there are many areas ripe for change that the customer never sees but affect the inherent digital experience we are all trying to build.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.