In this episode John McClelland founder of miBroker talks about how building an online insurance solution requires understanding how 'digital natives' behave.  John Also shares his wisdom about how using various insurer innovation labs helped him develop his service and what he learned through the shared experience with other brokers.  There's more than simply a digital insurance service model here, as John talks about his evolution and how figuring out what is viable is as important as making sure people trust your new business as much as the old one.
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