Did you know that dogs and cats thrive with a lower carbohydrate diet? Daniel Schulof, founder of KetoNatural, spent four years researching the link between common pet ailments and carbohydrate consumption. Realizing that carbohydrate-conscious pet owners didn't have many options in the way of low-carb pet food, Daniel founded KetoNatural, and Ketona dog food was born. If you're concerned about your furry friend's health, this episode is definitely for you.   What you'll learn:   Pet nutrition and obesity prevention (1:11) The evolutionary history of a dog's dietary needs and the lack of information for pet owners (4:45) Wolf and dog evolution, behavior, and diet (9:57) The differences between cats and dogs and the importance of meat in their diets (14:24) The impact of nutrition on dog and cat waste (17:01) Similarities between human and dog digestive tracts (23:21) Daniel's personal motivation for researching better pet food options (24:36) Misleading pet food marketing tactics (28:20) Pet food regulations and carbohydrate content confusion (31:08) The challenges of starting and promoting a pet food company (36:12) The nutritional profile of a ketone-based pet food product (43:54) Ketogenic pet food and the market gap (49:12) What the research shows about high carbohydrate consumption and pet obesity (54:58) The grief of losing a pet (1:01:00)   Where to learn more about Daniel and purchase KetoNatural products:   KetoNatural Pet Foods If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!