Spoiler alert: Costco has become dinner table conversation. It’s the hottest-selling wholesale haute couture brand in the U.S. market catering to its 120 million members, representing $227 billion in revenues. With a location strategy that hits higher-income markets and its social media frenzy #costcofinds trending on TikTok, it’s no wonder that it’s an American beloved brand. Join Shelley and Robin as they unpack Costco’s phenomenal success as the brand levels up its appeal to affluent shoppers. What’s more, their highly engaged and well-paid workforce helps drive Costcoholics’ loyalty, the backbone of this world-class business.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.