Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

How to guide your product feedback strategy to drive certainty and growth

How to guide your product feedback strategy to drive certainty and growth

FromPredictable B2B Success


How to guide your product feedback strategy to drive certainty and growth

FromPredictable B2B Success

ratings:
Length:
45 minutes
Released:
Aug 30, 2022
Format:
Podcast episode

Description

Matt Young is the CEO UserVoice, a product feedback management software that enables businesses to make data-driven product decisions and prioritize feature requests by making customer feedback more meaningful.

As a boy, he had early access to computers since his Dad worked for IBM. In the 80s, he was interested in music and video games, which carried on through the rest of his life.

Matt started his professional career as a software developer, right when web browsers were released. He developed innovative solutions on the web well before SaaS was a thing.

In 2015, Matt joined his current venture as the VP of Engineering. At the time he was hired, the company was trying to press into the enterprise space, and in order to do that, the company needed some organization and some process put into place.

In this episode, Matt shares how we can guide our product feedback strategy to drive certainty and growth. Insights he shares include:

How did the idea of UserVoice come about and who is it forHow to build a data-backed product validation processA data-backed product validation process for how product management is undertakenShould customers be driving your product roadmapHow to find the right people for product feedback and validationIt seems experience is key to getting this right so what metrics should we track - NPS, PMF, churn rate, renewal rate etcHow to create scalable product feedback and validation testing processHow to foster collaboration between departments to make the best use of product feedbackand much much more ...
Released:
Aug 30, 2022
Format:
Podcast episode

Titles in the series (100)

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more.  We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com