Consumers are more comfortable making big purchases online. It’s the next step toward an evolved and modern online car shopping experience.  While many car dealers are focused on giants like Vroom and Carvana, others realize that they have an even greater capability to own the market. As a local business, dealers have an advantage in building relationships and providing after-sales service and support.  Listen to the full episode: http://www.thedealerplaybook.com/max-zanan