David Steinberg, CEO and Founder at foureyes, shares his unique perspective about how car dealers can eliminate friction points in the car purchase journey. Every day, customers are choosing to work with car dealerships that provide an exceptional car-buying experience. Either that or they walk away from the deal because of long wait times, unreasonable negotiation strategies, lack of interest, and a rushed process. In this episode, pay close attention to what you can do to streamline the car buying process, eliminate friction, and provide an exceptional customer experience.