Marcus Sheridan is no stranger to marketing. By following his famous, "They Ask, You Answer" methodology, Marcus helped his pool installation company go from 'regular Joe' to international acclaim.  In this episode of DPB, you'll hear Marcus share some fascinating insights into how you can market your dealership in the 21st century. To get the full scoop, visit: http://www.thedealerplaybook.com/100 If you're getting value from DPB, we'd LOVE an honest review on iTunes here: http://www.thedealerplaybook.com/tunes We're on a mission to empower automotive professionals around the world. We can't do it without your help. SHARE SHARE SHARE! Love you guys! DOMINATE!