Several publisher CROs are optimistic that ad revenue is coming back in a positive way in the back half of 2023 and Reuters CRO Eric Danetz is no exception.
Beyond rebounds in ad categories like finance, as well as growing strength in auto and travel, 2024 presidential election campaigns are starting to kick off and as a result, political advertising revenue is flooding back into the digital media ad market. Wanting to take advantage of that revenue influx but also needing to maintain an unbiased position as a news organization, Danetz said his team has to carefully consider where and how campaign ads are placed.
On the latest episode of the Digiday Podcast, Dantez discusses how the ad market is performing within his large news media organization and burgeoning technology, like generative AI, can play a role both in the newsroom and on the business side of Reuters.