In this episode, Cedric Chin shares how “earned secrets” are at the core of creating viral, thought leadership content. He shares his process for writing long-form articles and stresses how consistently publishing on a schedule can help build readership.Key timestamps:0:30 – Who is Cedric Chin?1:45 – What is Commoncog about?9:59 – Definition of “going viral” and thought leadership11:07 - Four types of thought leadership according to Ryan Law12:25 – Example of a viral “Yes, and” article Cedric wrote  15:14 – Example of a viral article challenging a truism21:48 – The “ripple effect” of viral content 26:27 – Cedric’s most viral articles and how he identifies viral potential36:08 – Cedric on why he aims to always share his “earned secrets” 39:38 – Intermission questions44:30 – Cedric explains his process for writing long-form articles52:09 – What beginners get wrong about writing high-quality thought leadership content 57:44 – Cedric recommending the Poynter writing tools courseShow notesCommoncog blogAnimalz blog post on thought leadershipHacker NewsGoodhart’s Law articlePoynter 50 writing tools courseConvertKitMoney Stuff newsletter by Matt LevineGuestCedric Chin Twitter/@ejames_cCommoncog websiteHostLesley Sim TwitterLesley Sim WebsiteStay in touchApple PodcastsSpotifyTwitterSticky.fm Website Hosted on Acast. See acast.com/privacy for more information.