In this episode, Tyler Channell reveals how his company Paywall Project helps small town news sites build subscription funnels that convert readers into paying subscribers. With real examples and data, he provides an actionable blueprint to implement key strategies like metered paywalls, free to paid content upgrades, and sponsorships.Key timestamps1:41 - The problem small local news publishers come to Tyler to solve2:10 - Publishers moving from platforms like Pico/Hype which lack flexibility5:00 - Migrating off limiting SaaS platforms like Substack7:18 -  Services that Paywall Project offers9:04 - Example of a client earning $5k/month in a small town of 5,000 people10:46 - Public notice revenue at risk, need for a subscription model17:45 - Focusing on free signups over paid at first21:01 - Typical subscription conversion rates Tyler sees22:27 - Intermission questions23:00 - Pricing strategy and how to determine subscription cost31:45 - Newsletter sponsorships as an additional revenue source33:43 - Range of rates that publishers charge for their ads39:15 - How much should a publisher charge for a subscription?44:50 - Tyler's recommendations for email service providersShow notesPaywall ProjectHypeSubstackNewsletter GlueWordPressStripeSan Francisco ChronicleSendyAmazon SESSlackMailchimpChatGPTGuestTyler Channell Twitter/@TylerChannellPaywall Project Twitter/@paywallprojectPaywall ProjectHostLesley Sim TwitterLesley Sim WebsiteStay in touchApple PodcastsSpotifyTwitterSticky.fm Website Hosted on Acast. See acast.com/privacy for more information.