Saeedreza Abbaspour discusses proven strategies for optimizing landing pages, maximizing conversions, and safeguarding subscriber integrity when building a high-traffic media publishing platform. Key timestamps00:25 - Who is Saeedreza Abbaspour?01:24 - Discussion on optimizing the customer acquisition funnel for a site with 100k subscribers with a goal of reaching 1 million.03:19 - What typically happens after a user lands on the landing page from an ad click?04:14 - What do you do to optimize that landing page?10:23 - How customizable are the landing pages you build?14:35 - With the free subscriber journey, how long do the campaigns typically last?18:51 - What should be on an optimized checkout page?22:51 - Intermission questions26:40 - Transition to scalability and security of a high-traffic platform.28:06 - Using WordPress for flexibility, and developer availability.37:10  - Do you use plugins that are available or build your own?38:08 - What form plugins do you use?41:57 - What hosting do you recommend?42:55 - How do you deal with bot attacks?46:43 - Double opt-in vs. reCAPTCHA?53:52 - Using ChatGPT to detect spam subscribers57:13 - How long of email inactivity triggers subscriber removal?59:06 - What key mistake do rookies make in building publishing platforms?Show NotesRefactThe Hustle The Daily Upsight WorkweekAdvance Custom FieldreCAPTCHANewsletter GlueGravity FormsWPFormsCloudflareWPEngineBeehiivSubstackWooCommerceCloudflare TurnstyleGuestSaeedreza Abbaspour/@IAmSaeedrezaRefactHostLesley Sim: Twitter / WebsiteStay in touchApple PodcastsSpotifyTwitterSticky.fm Website Hosted on Acast. See acast.com/privacy for more information.