In this episode, Carin Slater provides behind the scenes at Litmus as she and her team plan, design, develop, test, and analyze the company's 4 newsletters. She outlines their Agile Marketing process, creative freedom, and focus on engagement and accessibility in each newsletter they produce. Carin also discusses the extensive research and work that went into fully redesigning their flagship newsletter, Litmus News.Key Timestamp00:42 - Overview of the 4 newsletters Carin produces at Litmus01:11 - Carin's role in building Litmus' newsletters02:08 - Process for planning the Litmus News newsletter03:08 - How the team collaborates on newsletter copy and content10:35 - Using Jira for project management and tasks11:03 - The Litmus team's agile marketing process16:24 - Process of building the Litmus weekly email25:04 - Adding UTM codes for tracking26:23 - Using the Litmus and Marketo tracking pixel27:53 - Using checklist for auditing30:35 - Optimizing QA testing for top email clients35:14 - Tracking and analyzing link click rates40:17 - Having fun with newsletter production43:24 - Intermission questions49:34 - Reason for redesigning the Litmus newsletter53:18 - Incorporating user feedback into design57:45 - Challenges with personalization1:05:28 - What determines if the redesign was a success?1:13:16 - Where to find Carin and subscribe to her newsletterShow NotesLitmusJIRAAgile MarketingSlackAsanaGoogle DocFigmaMarketoUTM CodesApple MPP- Apple Mail Privacy ProtectionLitmus ScopeLinktreeGuestCarin Slater/@carinslaterCarin Slater LinktreeHostLesley Sim TwitterLesley Sim WebsiteStay in touchApple PodcastsSpotifyTwitterSticky.fm Website Hosted on Acast. See acast.com/privacy for more information.