This week, Alastair is joined once again by Kris Rudeegraap, CEO at Sendoso, to talk about the power of post-sale gifting and engagement strategies. They explore how personalizing gifts based on techniques like the "endowed progress effect" and "loss aversion" can drive customer success, cross-selling, and upselling. The conversation also delves into budget considerations, emphasizing the value of reallocating resources for impactful results.

Follow the Hosts on LinkedIn:
Alastair Woolcock (CSRO, Revenue.io)
Howard Brown (CEO, Revenue.io)

And our Special Guest:
Kris Rudeegraap (CEO, Sendoso)

Sponsored by:
Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:
Sales Strategy & Enablement Podcast
RevOps Podcast
Selling with Purpose Podcast

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