Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range.In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’. We explore having a vertically integrated approach in the manufacturing industry and the impact of climate change on air purifiers. Peter shares their decision to bring shipping and storage in-house, contrary to Amazon's encouragement to use the FBA program.Peter also highlights the importance of environmentally responsible manufacturing and transparency.In this episode we discuss:Manufacturing in the US and the challenges and advantages of domestic productionHow do you integrate sustainability into your business practices?Comparing word-of-mouth marketing to other forms of advertisingHow Peter approaches vertical integration in their business modelIn an oversaturated market, why is it crucial to have a clear mission and values?Time stamps:[05:05] How a COVID merger led to sustainable manufacturing focus.[08:12] What prompted the use of air purifiers alongside HVAC systems for better ventilation.[10:50] Building better products, understanding customers, and having the right story.[12:59] Merging to lower costs and stay competitive.[19:34] How vertically integrated manufacturing saves costs and increases sustainability.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50 Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy