What You’ll Hear In This Episode:Nicole’s background growing up with a mom who owned a health store and a dad who founded Cape Cod Potato Chips, and how that shaped her today as an entrepreneur.  Nicole and Elizabeth both saw an opportunity to create healthy products that have interesting and beautiful branding. Healthy doesn’t have to mean boring! The importance of making healthy foods taste good when trying to get our society to eat better. The meaning behind Late July, and what it was like for Nicole to build and then sell the company. Seeing people purchase her products in the store gives Nicole a deep sense of appreciation. Late July was one of the first brands to utilize the USDA Organic Symbol. Why Late July started with crackers and eventually grew into a tortilla chip. The importance of having optimism and a core belief that nothing is standing in your way as an entrepreneur. How the idea of Nixie came about and what Nicole learned as a leader at Late July that she brought to create a great company culture at Nixie. Nicole’s dedication to having a family dinner as often as possible gives time for the family to connect and unplug from work. You can’t control exactly what’s happening, but you can decide how you react to it. Nicole’s non-negotiable: finding even 10-15 minutes to walk outside daily. [56:40] Find All Season 5 Episodes Here Find our NEW 18oz. Value Size edition of our best-selling Original Ancient Grain Granola, made with Regenerative Organic Certified® coconut oil and coconut sugar at Whole Foods nationwide: Click here to find a Whole Foods near you. Link to this: https://www.wholefoodsmarket.com/storesSay Hi To Elizabeth and Purely Elizabeth: Website | InstagramNicole Dawes: Nixie Sparkling Water | LinkedInMentioned: Late July Snacks Cape Cod Potato Chips Smartless The Lioness of Boston Shrinking