48% of donors prefer to receive updates and appeals via email. Having an effective email program is an important part of building an engaged community. But data about nonprofit email performance has historically been hard to come by—especially for small to midsize nonprofits—and that makes it hard to gauge your own campaigns’ performance. That all changes with a new sector report, The Nonprofit Email Report: Data-Backed Insights for Better Engagement. My guest is Abby Jarvis, Senior Content Marketing Manager for Neon One. To get the extensive data for this report, they evaluated 37,472 email campaigns sent by their clients and identified key email benchmarks broken down by organization size. They include data for small and large nonprofits as well as the average of all emails sent. In the report, you will find data on average list sizes, open rates, and click-through rates for all three of our size cohorts, along with data-backed insights your team can actually use.In this episode, Abby and I discuss: Tips for improving your email campaigns’ performanceWords and phrases that boost engagementAn analysis of the most engaging email of 2022Practical strategies for creating compelling emailsExpert advice from industry thought leadersNonprofit-specific email performance benchmarksDownload the full report today to learn powerful insights that you can use to optimize your email strategy.About AbbyAbby Jarvis is a writer and speaker at Neon One. Her 10 years in the nonprofit technology industry have been dedicated to understanding how and why donors support their favorite causes, studying donor trends and behavior, and sharing practical tactics nonprofits can use to build successful fundraising programs.Connect with AbbyLinkedIn: https://www.linkedin.com/in/abigailljarvis/Website: https://neonone.com/Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/