49 min listen
Ep. 165 - Should You Niche?
FromIdea to Startup
ratings:
Length:
24 minutes
Released:
Jun 28, 2023
Format:
Podcast episode
Description
Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. Podcast Insider Sign UpTackleboxKurt Vonnegut Shape of StoriesSlice Podcast - How to Get Your First 1,000 Customers1:00 Kurt Vonnegut - The Shape of Stories2:38 The Niche Question4:15 The Jiro Problem5:20 Act 1 - A Chef's Startup7:48 Smooth Jazz8:15 Act 2 - What's a Niche For? 8:44 A Niche is a Shortcut to Trust11:49 A Niche to Seed Future Growth13:40 What a Good Niche Looks Like14:25 The Cook By Smelling Niche16:38 Act 3 - How to Grow From a Niche17:29 Grow Vertically or Horizontally?19:20 Grow through Influential Customers20:00 Spice Smelling Niche21:14 Act 4 - The Real Villain, and the Real Hero22:11 Trust in Future You
Released:
Jun 28, 2023
Format:
Podcast episode
Titles in the series (100)
INTERVIEW: Ben Conniff on Building Luke’s Lobster: Ben and Luke, the founders of Luke’s Lobster, knew how to make a killer lobster roll when they decided to start Luke’s Lobster, a lobster shack in the East Village in 2009. They didn’t know much else. Ben talks through how they were able to build an incredible company with locations all over the globe while keeping sustainability as a top priority. We focus on the early days, discussing tactics and learnings that will be extraordinarily helpful for our early stage founders. by Idea to Startup