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    Ep 101 | How to write an effective case study to increase conversions with Brittany Herzberg

    Ep 101 | How to write an effective case study to increase conversions with Brittany Herzberg

    FromMarketing #Unfiltered

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    Ep 101 | How to write an effective case study to increase conversions with Brittany Herzberg

    FromMarketing #Unfiltered

    ratings:
    Length:
    49 minutes
    Released:
    Jul 15, 2023
    Format:
    Podcast episode

    Description

    Please welcome Brittany to the show!Brittany helps service pros increase sales without being on social 24/7—using the power of SEO, story, + social proof.She’s breaking down… What the heck a case study is and how is it different from testimonials How do you choose which stories to feature as case studies?When is a good time to ask for case studies? She also shared her framework for writing case studiesAnd gave us a sneak peek into the systems she has in place to always be collecting the information she needs to collect those case studies. And so much more!More resources from Brittany:Download her case study roadmap: https://brittanyherzberg.com/case-study-roadmap  Follow her here: https://www.instagram.com/brittany_herzberg/ Listen to her podcast here: https://brittanyherzberg.com/seo-podcast 
    Released:
    Jul 15, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋? I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry ?), and strategies and perspectives that will help you show up consistently and effectively.