Do you want to know how to have the best launch copy on the block? Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch.  Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more. Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive. On Today's Episode You'll Learn:  Brittany’s money-making order of operations  Why you have to know your audience before anything else How to research your audience  What makes an email survey successful  The best way to make a survey  How to write specific and engaging questions  What sort of questions went into our survey  The value of identifying patterns and themes in research  The difference between messaging and launch strategy Why you should do a pre-launch  Brittany’s approach to writing copy has been a game changer for my business. This episode is well worth a listen because there is much to be learned from her.  If you liked what you heard today, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach and you want to optimize your business towards six or seven figures.    If that's you, you need to be in this group. We do trainings, I'm in there answering questions, and it's just an amazing community of people helping each other out. If you want to join, go to www.rickmulready.com/group.     Links & Resources Mentioned in this Episode: Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBean  www.brittanymcbean.com/quiz  Survey Email Link to the Survey  Full show notes available at www.rickmulready.com/464