On this mini episode, Katie Hunt reiterates something Brice McBeth of Reap marketing talked about on Episode 62 of Proof to Product — the difference between search engine optimization and conversion rate optimization.   Here's what we learned from Brice:   Search engine optimization is driving traffic to your website.   Conversion Rate Optimization is getting people on your website to take action & buy.   Brice shares a lot of great ideas and strategies in episode 62, if you haven’t listened yet I highly recommend it.   There’s so much more to dive into here, so Brice and I will be hosting a free online masterclass next month to talk about why SEO is a hoax.  And, how you can be leveraging your existing marketing to get more customers.  If you to be notified about the details when we open registration.  Head to http://www.tradeshowcamp.com/join and make sure you’re on our mailing list.