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Ep 16. The most underrated visibility strategy

Ep 16. The most underrated visibility strategy

FromMarketing #Unfiltered


Ep 16. The most underrated visibility strategy

FromMarketing #Unfiltered

ratings:
Length:
12 minutes
Released:
Oct 20, 2022
Format:
Podcast episode

Description

When people ask you what you do, what do you say? I’m gonna bet you mumble through something super vague … and you probably do it really quickly because you think no one’s gonna understand what the heck an online coach even is. Amiright?You would be STUNNED how many people have entered my world because of a clear “what I do” statement. People will often respond with, “Oh my gosh! My sister is a coach! I should send her your way.” Or months later I’ll get an email saying, “Sophia I was just speaking to a friend of a friend and she’s really struggling with social media. Are you taking clients? If so, I’d love to connect her with you.” Why did they think of me all that time later? Because…I clearly shared what I did in a sentenceAnd the language I used was language my ideal client used Now – in their mind – I’m the first person they’ll think of when someone in their world expresses the pain point I solve. In this episode I share a story about this playing out recently and I also walk you through some templates you can steal so you can stop missing out on this super easy visibility strategy. 
Released:
Oct 20, 2022
Format:
Podcast episode

Titles in the series (100)

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋? I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry ?), and strategies and perspectives that will help you show up consistently and effectively.