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    Ep 28 | Is using “pain points” manipulative?

    Ep 28 | Is using “pain points” manipulative?

    FromMarketing #Unfiltered

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    Ep 28 | Is using “pain points” manipulative?

    FromMarketing #Unfiltered

    ratings:
    Length:
    10 minutes
    Released:
    Nov 21, 2022
    Format:
    Podcast episode

    Description

    I’m gonna say something a little controversial here…And whether you agree with me or not, I hope this conversation helps you see the importance of clarity. First, we’re gonna dive into the belief that pain points are manipulative. And then I’m gonna share an example of two of the same messages – but one shared without tapping into pain points, and the other shared with tapping into pain points – can’t wait to hear which one resonates with you. RESOURCES: What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com 
    Released:
    Nov 21, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋? I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry ?), and strategies and perspectives that will help you show up consistently and effectively.