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162) #NewStarsNow: Innovation Is Easier than You Think

162) #NewStarsNow: Innovation Is Easier than You Think

FromBanking on Digital Growth


162) #NewStarsNow: Innovation Is Easier than You Think

FromBanking on Digital Growth

ratings:
Length:
39 minutes
Released:
Jan 25, 2022
Format:
Podcast episode

Description

Most people are scared off from innovating because they are confused about what it means.
Innovation is not invention…
And financial brands don’t need to become Thomas Edison or Nikola Tesla to truly transform their industry.
For today’s guest, Matt Maxey, Head Of Innovation at Synovus, the difference is clear: Innovation is applying concepts from elsewhere to your own problems and opportunities, not creating something the world has never seen before.
Join Matt and I as we discuss:
- Why it’s paramount that financial brands innovate
- Why innovation is easier than you think
- The role of collaboration in the future of finance
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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Released:
Jan 25, 2022
Format:
Podcast episode

Titles in the series (100)

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.