Welcome to E331 of the EcomCrew Podcast! In this episode, we have a husband-and-wife duo who share their ecommerce journey with us. Deeanne and Garret Akerson had full-time jobs and two small kids when they first recognized the need to make high-quality and comfortable clothing for pregnant and lactating mothers. Born out of the desire to make motherhood easier, they made it their business’ mission to provide moms with a great selection of clothes that are both functional and stylish. In this episode, we talk about: How Deeanne and Garret started Kindred Bravely How they dealt with existing brands who offered the same products How they got their first reviews Turning customer suggestions into best selling products Braving the challenges of being new in ecommerce Quitting their jobs to do the business full-time Their secret sauce Hurdling the winters of the business Vanity metrics Employing a team to focus on what they do best Check out Deeanne and Garret’s business, Kindred Bravely.  If you liked this episode, please leave us a review over at iTunes.