36 min listen
When Knowing Your Audience is Better Than Knowing Best Practices w/ Andrea Huggins
When Knowing Your Audience is Better Than Knowing Best Practices w/ Andrea Huggins
ratings:
Length:
27 minutes
Released:
Oct 28, 2021
Format:
Podcast episode
Description
Have you heard that short subject lines are better? How about that you should only send marketing emails during weekdays? These may be "best practices," but until you've tested them to see if they work for your members and your audience, you don't know if they're best practices for your association. Today's discussion is with Andrea Huggins, Senior Marketing Manager at the Association for the Advancement of Sustainability in Higher Education. She and Alex highlight the importance of understanding your members and being ready to pivot strategies according to member behavior and data to drive member engagement. Listen now!
Released:
Oct 28, 2021
Format:
Podcast episode
Titles in the series (79)
Creating a Safe Space for Your Members: This episode is a recording of a session from our virtual user conference, Super Forum. To assist with monitoring and addressing inappropriate behavior such as trolling, overly promotional or harassing posts, the American Association for the Advancem... by The Member Engagement Show