No Skill Required: Easy Accessibility Improvements Anyone Can Make

Agents of Change: Champions Programs w/ Ashleigh Brookshaw: Online community champions programs can advance digital organizational culture. The key to success for champions programs lies in the structure. In this episode, Heather and Alex are joined by Ashleigh Brookshaw, Manager, Community Engagement at the ... by The Member Engagement Show

40 min listen

All About Data - An Interview with Jeff Horne of Wicket: We have access to more data than ever before, but that data is useless if we aren’t using it to inform how we interact with our members. Today, we are joined by Jeff Horne, CEO and Co-Founder of Wicket, a member data platform for associations, to dis... by The Member Engagement Show

38 min listen

Delivering More Engaging Virtual Events with Jeff Breunsbach, Tirza Austin, Chris Detzel, and Brett Wangman: This week we've brought together a group of experts to help strategize your virtual events. Jeff Breunsbach, Tirza Austin, Chris Detzel, and Brett Wangman discuss how once the pandemic started, we needed to shift our focus to virtual events and webin... by The Member Engagement Show

27 min listen

No Skill Required: Easy Accessibility Improvements Anyone Can Make: We’re not web designers, but with just a few small changes we made a huge impact on the overall accessibility of our online community. Learn how web accessibility creates a better experience for all members of your community and how you can make simp... by The Member Engagement Show

29 min listen

How To Leverage Your Online Community To Provide Member Value: Mentoring is a key element of the member journey. But what does mentoring look like during a global pandemic? Leverage your online community! See how ASCE is rethinking the mentoring experience, using community resources, and automating the program w... by The Member Engagement Show

28 min listen

5 Ways to Get Your Members Moving Today: You’re sending emails, you’re hosting virtual events, you’re making calls. Are your members listening? You want your members to get what they need from your association. But to do that, you need to involve and engage them effectively. On this episode... by The Member Engagement Show

32 min listen

Welcome to The Member Engagement Show!: Your association members want to connect with each other and with you, but how do you facilitate that connection? Heather McNair and Alex Mastrianni are two association engagement experts that will teach you strategies for building an engaging member... by The Member Engagement Show

2 min listen

Let’s Talk About Member Data: Data-backed decisions are strong decisions. If you want to compete in today’s highly personalized, specialized market, you need to put your members at the center of everything you do, from program offerings to resources to their onboarding journey. W... by The Member Engagement Show

57 min listen

Extending the Value of Your Community: More than ever, members are looking for ways to connect beyond what they find in your community. Allison Able & Shannon Emery will discuss what it takes to make employee resource groups or affinity groups happen by sharing keys to success and lessons... by The Member Engagement Show

43 min listen

Measuring the Value of Your Online Community: Industry data tells you that online communities contribute to key business goals like retention, satisfaction, and loyalty. And you’ve seen the evidence time and again that your community helps your members or customers be more successful. But quanti... by The Member Engagement Show

57 min listen

How to Make AMAs Part of Your Engagement Strategy: This week, Higher Logic's Annie O'Brien and Kristin Bednarek join Alex and Heather to discuss AMAs. As Community Managers, Annie and Kristin give us tips on putting together a successful AMA, including questions you should incorporate and the proper ... by The Member Engagement Show

30 min listen

Virtual Engagement Strategies, How to Start Networking, and more w/ Pam Rosenberg: This week, Pam Rosenberg joins the show! Pam, manager of learning and development at The Risk Management Association, and an expert in community, is here to discuss engagement, networking in communities virtually, and the engagement strategies. Tune ... by The Member Engagement Show

34 min listen

Creating a Safe Space for Your Members: This episode is a recording of a session from our virtual user conference, Super Forum. To assist with monitoring and addressing inappropriate behavior such as trolling, overly promotional or harassing posts, the American Association for the Advancem... by The Member Engagement Show

36 min listen

Align, Automate, Activate with Rebekah Weidner and Josh Slyman: On this week’s episode, Alex and Heather take a look at a conference they had last year called Super Forum Virtual. Because not everyone was able to join, they chose one of their favorite and highly informative sessions to play today! You’ll hear exp... by The Member Engagement Show

34 min listen

Professional Communities: Making Members’ Lives Better: In this week's episode, Alex and Heather talk with Emily Cowan about building her online community. Emily is the Online Communities and Social Channels Manager at the American Society of Anesthesiologists. She shares her journey to getting this posit... by The Member Engagement Show

38 min listen

Let’s Build Community Programs That Our Members Want And Need: This episode is from a previous recording from our Super Forum 2020 Virtual Conference.Innovation. Culture change. Customer retention. These business goals are simple to explain but much more complex to actualize. Luckily, your organizations’ communi... by The Member Engagement Show

22 min listen

What’s Next: Marketing in a Post-Pandemic World: With in-person interactions on pause, associations turned to virtual experiences to stay connected to members. But now as the world shifts back to a new normal, people are expecting to have online options for everything. And targeted communication is... by The Member Engagement Show

55 min listen

Global Effect of Email During the Pandemic: Email is a large part of our lives whether it's work or personal related, from morning to night. This week Amanda DeLuke, the Deliverability Analyst at Higher Logic, joins Heather and Alex to talk about the changes she's seen in email since the pande... by The Member Engagement Show

35 min listen

The Power of Community Member Research: Time and time again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful results. They simply move ahead with their communities and “iterate” as they go. The results of not perfor... by The Member Engagement Show

52 min listen

Making the Most of the iMIS/Higher Logic Integration: This week, Alex and and Heather are joined by Beth Arritt. Beth is the Product Marketing Manager at Higher Logic, and is here to discuss how to integrate your community with your marketing automation and your database. Tune in now and hear Beth's ins... by The Member Engagement Show

38 min listen

Jumping Into Automation: What If Our Parachute Doesn’t Open?: Your first automated campaign can be terrifying. Getting management and executives to buy in, knowing where to start, and emailing just the right amount can be difficult. That's why today's episode of The Member Engagement Show is a session from High... by The Member Engagement Show

42 min listen

Hot Topics from the ASAE MMCC Roundtables: This week we gathered three engagement experts to talk about the ASAE Marketing, Membership & Communications Conference. You'll hear from Beth Arritt, Sara Maloney, and Conor Higgins about why mentorship programs are beneficial and tips to help you g... by The Member Engagement Show

26 min listen

Baby Steps Toward Accessibility w/ Nancy Hahlbeck: On this episode of The Member Engagement Show, our former host Alex Mastrianni interviewed Nancy Hahlbeck, Account Manager at Higher Logic and certified ADA Coordinator. The ADA is the Americans with Disabilities Act of 1990, prohibiting any type of ... by The Member Engagement Show

26 min listen

Launch Your Community With A Bang, Without Sacrificing Staying Power: Plenty of community managers have learned (the hard way) that a big community launch can cause the lightning in a bottle effect - Where excitement runs high initially, but quickly loses its grip. But does that mean we are doomed to slow roll outs and... by The Member Engagement Show

48 min listen

Making Your Member Communications Multi-Channel w/ Beth Arritt: In this week's episode, our host Alex is joined by Higher Logic's own Beth Arritt. Beth is an association strategist and marketing automation expert who today talks about multi-channel member communications. Beth shares how important it is for associ... by The Member Engagement Show

29 min listen

5 Hacks to Make Your Marketing Automation Life Easier: Marketing automation isn’t just about automated campaigns – there is so much more to it than that! In this episode, Vivian Swertinski and Beth Arritt share the 5 hacks you can use marketing automation for that will save you time and make your life ea... by The Member Engagement Show

45 min listen

Engagement Strategies That Work: In this weeks episode, you'll hear a panel discussion with four engagement experts discussing topics around engagement strategies, hosted by Christina Hill. The panelists include Cathy Liu, the Community Program Manager at Alation, Deborah Seys, the ... by The Member Engagement Show

54 min listen

What’s Next - Redefining Your Value Proposition: When was the last time you revisited your association’s value proposition? If the answer is anything other than “this year,” it’s time to take another look.According to 2021 data, nearly half of associations think their value proposition is only some... by The Member Engagement Show

46 min listen

Putting Your Members at the Center of Your Communications: It’s entirely possible for organizations to believe their messaging is audience-centric. The question is, does your audience feel that way? Get a fresh perspective on taking a strategic approach to craft messages that put your audience front and cent... by The Member Engagement Show

43 min listen

What is a Chief Community Officer? An Interview with Heather McNair: In this week's episode, Alex is interviewing her co-host, Heather! You'll learn about the history of community management, how the industry has evolved into what it is today, and what the future of community management might be. Heather also shares h... by The Member Engagement Show

27 min listen

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No Skill Required: Easy Accessibility Improvements Anyone Can Make

No Skill Required: Easy Accessibility Improvements Anyone Can Make

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