This year, ASAE's Marketing Membership & Communications Conference in Washington, DC was back in person and in full effect. Higher Logic's association evangelist and podcast host Beth Arritt and Product Marketing Manager Sarah Spinosa were in attendance, and summarize this grand event where over 700 marcom and membership professionals and experts gathered to learn and network. If you couldn't make it, hear Beth and Sarah cover some of the main points and takeaways in this episode of the Member Engagement Show, including:
What's the difference between an "idea monkey" and "ringleaders"?
Email tips that radically improve marketing performance, as well as some email myth-busting
Creative integrations and providing journeys for members
Distinguishing your mission and vision through storytelling
Reaching members with omnichannel strategies
The importance of member experience and personalization
Cool ways the conference was able to get back to doing an in-person event

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